{"id":1729,"date":"2024-04-04T15:28:16","date_gmt":"2024-04-04T15:28:16","guid":{"rendered":"https:\/\/bidbalance.com\/?post_type=dmcpt_service&#038;p=1729"},"modified":"2025-10-16T07:07:02","modified_gmt":"2025-10-16T07:07:02","slug":"display","status":"publish","type":"dmcpt_service","link":"https:\/\/bidbalance.com\/es\/servicios\/display\/","title":{"rendered":"Display"},"content":{"rendered":"\n<div class=\"wp-block-mentablocks-section c-section  c-section--image-over-container\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid \"><div class=\"c-section__content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h1 class=\"wp-block-heading has-x-large-font-size\">Maximiza tu alcance con la publicidad display program\u00e1tica<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/bidbalance.com\/es\/contacto\/\">\u00bfHABLAMOS?<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"1216\" height=\"1240\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/service_display_01.jpg\" alt=\"\" class=\"wp-image-714\" style=\"aspect-ratio:16\/9;object-fit:cover;width:auto;height:600px\" srcset=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/service_display_01.jpg 1216w, https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/service_display_01-294x300.webp 294w, https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/service_display_01-768x783.webp 768w\" sizes=\"(max-width: 1216px) 100vw, 1216px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mentablocks-section c-section\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid \"><div class=\"c-section__content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading has-large-font-size\">\u00bfQu\u00e9 es la publicidad display?<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"wp-block-paragraph\">\u00a1Los anuncios display son como carteles digitales llenos de color en Internet! Utilizan im\u00e1genes, gr\u00e1ficos o v\u00eddeos para captar la atenci\u00f3n de los usuarios mientras navegan por sus webs favoritas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Estos anuncios pueden tener diferentes formatos y tama\u00f1os, y pueden ser animados o est\u00e1ticos, seg\u00fan los objetivos de la campa\u00f1a.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mentablocks-section c-section  c-section--image-over-container\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid \"><div class=\"c-section__content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" width=\"1408\" height=\"993\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_display_02.jpg\" alt=\"\" class=\"wp-image-712\" style=\"aspect-ratio:16\/9;object-fit:cover;width:auto;height:600px\" srcset=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_display_02.jpg 1408w, https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_display_02-300x212.webp 300w, https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_display_02-768x542.webp 768w\" sizes=\"(max-width: 1408px) 100vw, 1408px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">\u00bfPor qu\u00e9 elegir la publicidad display program\u00e1tica?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A pesar de la gran variedad de opciones dentro de la publicidad program\u00e1tica, el formato display sigue siendo uno de los m\u00e1s efectivos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su \u00e9xito se debe a que es flexible, rentable y se integra f\u00e1cilmente en cualquier estrategia multicanal, permitiendo llegar a la audiencia adecuada con el mensaje perfecto en el momento ideal.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mentablocks-section c-section\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid \"><div class=\"c-section__content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column c-sector-card is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Conecta con audiencias de todo el mundo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Conecta con tu audiencia est\u00e9 donde est\u00e9. Llega a los usuarios mientras navegan por la web o utilizan sus aplicaciones favoritas, ofreciendo experiencias publicitarias fluidas y relevantes que fortalecen la relaci\u00f3n con tu marca.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column c-sector-card is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Precisi\u00f3n en la segmentaci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Perfecciona tu <strong>estrategia de \u00e9xito<\/strong> con una segmentaci\u00f3n inteligente. Identifica a tu <strong>audiencia ideal<\/strong> seg\u00fan <strong>datos demogr\u00e1ficos, comportamientos e intereses<\/strong>, y mejora los resultados con <strong>t\u00e9cnicas de targeting y retargeting<\/strong> que te permiten centrarte en las m\u00e9tricas que m\u00e1s importan para el <strong>\u00e9xito de tu marca<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column c-sector-card is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Escalabilidad<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Descubre las infinitas posibilidades de crecimiento que ofrece la publicidad display program\u00e1tica. Este modelo permite a las marcas ampliar su alcance f\u00e1cilmente y ajustar la frecuencia de los anuncios seg\u00fan las necesidades del momento.<br>Tanto si est\u00e1s haciendo crecer tu negocio como si te adaptas a cambios estacionales, la publicidad program\u00e1tica te ofrece la flexibilidad y el control que necesitas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column c-sector-card is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Eficiencia de costes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Maximiza la efectividad de tu inversi\u00f3n publicitaria reduciendo el gasto innecesario y alcanzando resultados \u00f3ptimos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obt\u00e9n informaci\u00f3n valiosa sobre el comportamiento de la audiencia y el rendimiento de tus campa\u00f1as para ajustar tus estrategias y garantizar un \u00e9xito sostenible a largo plazo.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mentablocks-section c-section  c-section--image-over-container\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid \"><div class=\"c-section__content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Objetivos de marketing para la publicidad display program\u00e1tica<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Impulsa tus resultados con <strong>anuncios program\u00e1ticos personalizados<\/strong> dise\u00f1ados para cumplir tus metas de negocio:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reimpactar a usuarios interesados (retargeting)<\/strong> para <strong>incrementar las conversiones<\/strong> y fidelizar clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Generar leads y conversiones<\/strong> mediante campa\u00f1as adaptadas a cada audiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aumentar la visibilidad de la marca<\/strong> con anuncios display segmentados estrat\u00e9gicamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Destacar productos o promociones<\/strong> con ubicaciones publicitarias optimizadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Crear expectaci\u00f3n por eventos<\/strong> gracias a una segmentaci\u00f3n precisa y contextual.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full\"><img decoding=\"async\" width=\"1408\" height=\"993\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_display_03.jpg\" alt=\"\" class=\"wp-image-717\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_display_03.jpg 1408w, https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_display_03-300x212.webp 300w, https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_display_03-768x542.webp 768w\" sizes=\"(max-width: 1408px) 100vw, 1408px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mentablocks-section c-section\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid \"><div class=\"c-section__header c-section__header--alignleft\"><h2 class=\"c-section__header__subtitle\">Otros servicios<\/h2><\/div><div class=\"c-section__content\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mentablocks-section c-section\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid \"><div class=\"c-section__header c-section__header--alignleft\"><h2 class=\"c-section__header__subtitle\">Lo \u00faltimo del blog<\/h2><\/div><div class=\"c-section__content\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mentablocks-section c-section\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid c-section__wrapper--fullwidth\"><div class=\"c-section__header c-section__header--aligncenter\"><h2 class=\"c-section__header__subtitle\">\u00bfListo para llevar tu publicidad al siguiente nivel?<\/h2><p class=\"c-section__header__description\">Descubre la precisi\u00f3n, eficiencia y efectividad de la publicidad display program\u00e1tica.<br> Llega a tu audiencia ideal, optimiza tu inversi\u00f3n y haz que cada impresi\u00f3n cuente<\/p><\/div><div class=\"c-section__content\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide c-fittext is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group alignfull c-fittext__text is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-88c01e81 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center wp-block-paragraph\">CONTACTO<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons c-fittext__buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button c-fittext__buttons__button is-style-fill is-style-fill--1\"><a class=\"wp-block-button__link has-white-background-color has-background wp-element-button\" href=\"https:\/\/bidbalance.com\/es\/contacto\/\">Hablemos<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":1603,"parent":0,"menu_order":0,"template":"","tags":[96,98,100,99,97],"class_list":["post-1729","dmcpt_service","type-dmcpt_service","status-publish","has-post-thumbnail","hentry","tag-awareness-2","tag-coherencia","tag-impacto-visual","tag-presencia-online","tag-visibilidad-de-marca"],"acf":[],"_links":{"self":[{"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/dmcpt_service\/1729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/dmcpt_service"}],"about":[{"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/types\/dmcpt_service"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/media\/1603"}],"wp:attachment":[{"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/media?parent=1729"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/tags?post=1729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}