{"id":1734,"date":"2024-04-16T14:19:40","date_gmt":"2024-04-16T14:19:40","guid":{"rendered":"https:\/\/bidbalance.com\/?post_type=dmcpt_service&#038;p=1734"},"modified":"2025-10-16T12:55:50","modified_gmt":"2025-10-16T12:55:50","slug":"native","status":"publish","type":"dmcpt_service","link":"https:\/\/bidbalance.com\/es\/servicios\/native\/","title":{"rendered":"Native"},"content":{"rendered":"\n<div class=\"wp-block-mentablocks-section c-section  c-section--image-over-container\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid \"><div class=\"c-section__content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h1 class=\"wp-block-heading has-x-large-font-size\">Integra tu marca de forma natural con la publicidad nativa<\/h1>\n\n\n\n<p>\u00a1Bienvenido a la era de la publicidad no intrusiva! Los anuncios nativos se integran de manera fluida en la experiencia del usuario, ofreciendo una forma natural y coherente de conectar con tu audiencia sin interrumpir su navegaci\u00f3n. <\/p>\n\n\n\n<p>Descubre los beneficios de la publicidad nativa y c\u00f3mo puede potenciar tu marca respetando el flujo del contenido.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/bidbalance.com\/es\/contacto\/\">\u00bfHABLAMOS?<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"1217\" height=\"1241\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_native_01-jpg.webp\" alt=\"\" class=\"wp-image-830\" style=\"aspect-ratio:16\/9;object-fit:cover;width:auto;height:600px\" srcset=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_native_01-jpg.webp 1217w, https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_native_01-294x300.webp 294w, https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_native_01-768x783.webp 768w\" sizes=\"(max-width: 1217px) 100vw, 1217px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mentablocks-section c-section\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid \"><div class=\"c-section__content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>\u00bfQu\u00e9 es la publicidad nativa?<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>La publicidad nativa est\u00e1 dise\u00f1ada para adaptarse al aspecto, formato y funcionalidad de la plataforma en la que se muestra, generando una experiencia de usuario coherente e integrada.<\/p>\n\n\n\n<p><br>Estos anuncios se mimetizan con el contenido del entorno, ofreciendo una forma de comunicaci\u00f3n m\u00e1s org\u00e1nica, relevante y menos intrusiva, que mejora la conexi\u00f3n entre la marca y el usuario.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mentablocks-section c-section  c-section--image-over-container\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid \"><div class=\"c-section__content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" width=\"1408\" height=\"993\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_native_02.jpg\" alt=\"\" class=\"wp-image-832\" style=\"aspect-ratio:16\/9;object-fit:cover;width:auto;height:600px\" srcset=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_native_02.jpg 1408w, https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_native_02-300x212.webp 300w, https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_native_02-768x542.webp 768w\" sizes=\"(max-width: 1408px) 100vw, 1408px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>\u00bfPor qu\u00e9 elegir la publicidad nativa?<\/strong><\/h2>\n\n\n\n<p>Con la publicidad nativa, la integraci\u00f3n del contenido genera mayor confianza y engagement, ofreciendo a los anunciantes una forma no intrusiva de conectar con las audiencias y alcanzar resultados superiores.<\/p>\n\n\n\n<p><br><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mentablocks-section c-section\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid \"><div class=\"c-section__content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column c-sector-card is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Integraci\u00f3n fluida<\/h3>\n\n\n\n<p>Garantiza que tus anuncios se integren de forma natural en el entorno digital, mejorando la experiencia del usuario y aumentando la interacci\u00f3n con la marca.<\/p>\n\n\n\n<p>La <strong>publicidad nativa<\/strong> logra una presencia sutil pero efectiva, alineada con el contenido y el estilo de cada plataforma.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column c-sector-card is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Contenido nativo<\/h3>\n\n\n\n<p>Aumenta la interacci\u00f3n con tus anuncios mediante contenidos adaptados al formato y estilo de cada plataforma, logrando una conexi\u00f3n m\u00e1s natural con el usuario y un mayor nivel de engagement. <\/p>\n\n\n\n<p>La publicidad nativa combina relevancia, coherencia y eficacia para potenciar la relaci\u00f3n entre marca y audiencia..<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column c-sector-card is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Presentaci\u00f3n aut\u00e9ntica<\/h3>\n\n\n\n<p>Refuerza la credibilidad de tu marca mostrando tus productos o servicios de forma natural y coherente dentro del contenido, generando confianza y afinidad con tu audiencia.<\/p>\n\n\n\n<p>La <strong>publicidad nativa<\/strong> permite comunicar sin interrumpir, creando una conexi\u00f3n m\u00e1s genuina y duradera con el usuario.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column c-sector-card is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Formatos vers\u00e1tiles<\/h3>\n\n\n\n<p>Adapta tus anuncios a m\u00faltiples plataformas utilizando formatos diversos como los in-feed o las publicaciones patrocinadas, ajust\u00e1ndolos a las preferencias y h\u00e1bitos de tu audiencia.<\/p>\n\n\n\n<p>La <strong>publicidad nativa<\/strong> ofrece flexibilidad y coherencia para conectar con los usuarios en cualquier entorno digital.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mentablocks-section c-section  c-section--image-over-container\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid \"><div class=\"c-section__content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-large-font-size\">Objetivos de marketing para la publicidad nativa<\/h2>\n\n\n\n<p>Integra de forma <strong>natural el mensaje de tu marca con contenido relevante<\/strong> para <strong>mejorar la experiencia del usuario<\/strong> y <strong>fomentar el engagement<\/strong>. <\/p>\n\n\n\n<p>La <strong>publicidad nativa<\/strong> te ayuda a <strong>impulsar el reconocimiento de marca<\/strong>, <strong>generar leads de calidad<\/strong> y <strong>mantener la coherencia en todas las plataformas<\/strong>, creando una comunicaci\u00f3n fluida y efectiva.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"1408\" height=\"993\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_native_03.jpg\" alt=\"\" class=\"wp-image-833\" style=\"aspect-ratio:16\/9;object-fit:cover;width:auto;height:600px\" srcset=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_native_03.jpg 1408w, https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_native_03-300x212.webp 300w, https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_native_03-768x542.webp 768w\" sizes=\"(max-width: 1408px) 100vw, 1408px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mentablocks-section c-section\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid \"><div class=\"c-section__header c-section__header--alignleft\"><h2 class=\"c-section__header__subtitle\">Otros servicios<\/h2><\/div><div class=\"c-section__content\"><div class=\"wp-block-mentablocks-posts-slider\"><div class=\"swiper swiper--posts-slider\" data-num-slides=3><div class=\"swiper-wrapper\"><a id=\"1726\" href=\"https:\/\/bidbalance.com\/es\/servicios\/connected-tv\/\" class=\"swiper-slide\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_ctv_01.png.jpg\" alt=\"\"><\/div><div class=\"text\"><h3>Connected TV<\/h3><\/div><\/a><a id=\"1738\" href=\"https:\/\/bidbalance.com\/es\/servicios\/vr\/\" class=\"swiper-slide\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_vr_01.png.jpg\" alt=\"\"><\/div><div class=\"text\"><h3>VR<\/h3><\/div><\/a><a id=\"1736\" href=\"https:\/\/bidbalance.com\/es\/servicios\/special-actions-onoff\/\" class=\"swiper-slide\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_offline_01.jpg\" alt=\"\"><\/div><div class=\"text\"><h3>Special Actions On&amp;Off<\/h3><\/div><\/a><a id=\"1735\" href=\"https:\/\/bidbalance.com\/es\/servicios\/skins\/\" class=\"swiper-slide\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_skins_01-jpg.webp\" alt=\"\"><\/div><div class=\"text\"><h3>Skins<\/h3><\/div><\/a><a id=\"1731\" href=\"https:\/\/bidbalance.com\/es\/servicios\/creatividades-gamificadas\/\" class=\"swiper-slide\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_gamified_01.png-jpg.webp\" alt=\"\"><\/div><div class=\"text\"><h3>Creatividades gamificadas<\/h3><\/div><\/a><a id=\"1727\" href=\"https:\/\/bidbalance.com\/es\/servicios\/audio\/\" class=\"swiper-slide\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_audio_01.jpg\" alt=\"\"><\/div><div class=\"text\"><h3>Audio<\/h3><\/div><\/a><a id=\"1730\" href=\"https:\/\/bidbalance.com\/es\/servicios\/dooh\/\" class=\"swiper-slide\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_dooh_01.png.jpg\" alt=\"\"><\/div><div class=\"text\"><h3>DOOH<\/h3><\/div><\/a><a id=\"1737\" href=\"https:\/\/bidbalance.com\/es\/servicios\/video\/\" class=\"swiper-slide\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_video_01.jpg\" alt=\"\"><\/div><div class=\"text\"><h3>Video<\/h3><\/div><\/a><a id=\"1733\" href=\"https:\/\/bidbalance.com\/es\/servicios\/creatividades-interactivas\/\" class=\"swiper-slide\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_interactive_01.jpg\" alt=\"\"><\/div><div class=\"text\"><h3>Creatividades interactivas<\/h3><\/div><\/a><a id=\"1728\" href=\"https:\/\/bidbalance.com\/es\/servicios\/dcos\/\" class=\"swiper-slide\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/services_dcos_01.png.jpg\" alt=\"\"><\/div><div class=\"text\"><h3>DCOs<\/h3><\/div><\/a><a id=\"1729\" href=\"https:\/\/bidbalance.com\/es\/servicios\/display\/\" class=\"swiper-slide\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/bidbalance.com\/wp-content\/uploads\/2024\/04\/service_display_01.jpg\" alt=\"\"><\/div><div class=\"text\"><h3>Display<\/h3><\/div><\/a><\/div><\/div><div class=\"swiper-button-next\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t\twidth=\"32px\" height=\"32px\" viewBox=\"0 0 32 32\" fill=\"currentColor\">\n   <path class=\"st0\" d=\"M27,16.4l-8.1,8.8c-0.2,0.2-0.4,0.3-0.6,0.3s-0.4-0.1-0.5-0.2c-0.3-0.3-0.3-0.8,0-1.1l6.9-7.5L6,16.8l0,0\n\t   c-0.4,0-0.8-0.3-0.8-0.8c0-0.4,0.3-0.8,0.8-0.8L24.6,15l-7-7.3c-0.3-0.3-0.3-0.8,0-1.1s0.8-0.3,1.1,0l8.3,8.6h0.1\n\t   C27.3,15.6,27.3,16.1,27,16.4z M32,16c0-8.8-7.2-16-16-16S0,7.2,0,16s7.2,16,16,16S32,24.8,32,16z M30.4,16c0,8-6.5,14.4-14.4,14.4\n\t   S1.6,24,1.6,16S8,1.6,16,1.6S30.4,8,30.4,16z\"\/>\n   <\/svg><\/div><div class=\"swiper-button-prev\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t\twidth=\"32px\" height=\"32px\" viewBox=\"0 0 32 32\" fill=\"currentColor\">\n   <path class=\"st0\" d=\"M27,16.4l-8.1,8.8c-0.2,0.2-0.4,0.3-0.6,0.3s-0.4-0.1-0.5-0.2c-0.3-0.3-0.3-0.8,0-1.1l6.9-7.5L6,16.8l0,0\n\t   c-0.4,0-0.8-0.3-0.8-0.8c0-0.4,0.3-0.8,0.8-0.8L24.6,15l-7-7.3c-0.3-0.3-0.3-0.8,0-1.1s0.8-0.3,1.1,0l8.3,8.6h0.1\n\t   C27.3,15.6,27.3,16.1,27,16.4z M32,16c0-8.8-7.2-16-16-16S0,7.2,0,16s7.2,16,16,16S32,24.8,32,16z M30.4,16c0,8-6.5,14.4-14.4,14.4\n\t   S1.6,24,1.6,16S8,1.6,16,1.6S30.4,8,30.4,16z\"\/>\n   <\/svg><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mentablocks-section c-section\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid \"><div class=\"c-section__header c-section__header--alignleft\"><h2 class=\"c-section__header__subtitle\">Ultimos art\u00edculos del blog<\/h2><\/div><div class=\"c-section__content\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mentablocks-section c-section\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid c-section__wrapper--fullwidth\"><div class=\"c-section__header c-section__header--aligncenter\"><h2 class=\"c-section__header__subtitle\">\u00bfListo para integrarte y destacar a la vez?<\/h2><p class=\"c-section__header__description\">Explora la integraci\u00f3n fluida de la publicidad nativa.<\/p><\/div><div class=\"c-section__content\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide c-fittext is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group alignfull c-fittext__text is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center\">CONTACTO<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons c-fittext__buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button c-fittext__buttons__button is-style-fill is-style-fill--1\"><a class=\"wp-block-button__link has-white-background-color has-background wp-element-button\" href=\"https:\/\/bidbalance.com\/es\/contacto\/\">Hablemos<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":1615,"parent":0,"menu_order":0,"template":"","tags":[108,107,110,109,106],"class_list":["post-1734","dmcpt_service","type-dmcpt_service","status-publish","has-post-thumbnail","hentry","tag-contenido-relevante","tag-contextualizado","tag-experiencia-de-usuario","tag-integracion-fluida","tag-no-intrusivo"],"acf":[],"_links":{"self":[{"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/dmcpt_service\/1734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/dmcpt_service"}],"about":[{"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/types\/dmcpt_service"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/media\/1615"}],"wp:attachment":[{"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/media?parent=1734"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/tags?post=1734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}