{"id":4051,"date":"2025-10-15T11:32:07","date_gmt":"2025-10-15T11:32:07","guid":{"rendered":"https:\/\/bidbalance.com\/?page_id=4051"},"modified":"2025-11-07T13:56:36","modified_gmt":"2025-11-07T13:56:36","slug":"glosario","status":"publish","type":"page","link":"https:\/\/bidbalance.com\/es\/glosario\/","title":{"rendered":"Glosario"},"content":{"rendered":"\n<div class=\"wp-block-mentablocks-section c-section\" style=\"--bgColor:transparent\"><div class=\"c-section__wrapper | grid \"><div class=\"c-section__header c-section__header--alignleft\"><h2 class=\"c-section__header__subtitle\">Glosario de t\u00e9rminos<\/h2><p class=\"c-section__header__description\">Este glosario re\u00fane los principales t\u00e9rminos y conceptos de la publicidad program\u00e1tica para ayudarte a comprender mejor su funcionamiento y lenguaje.<\/p><\/div><div class=\"c-section__content\"><div class=\"dm-glossary-index wp-block-dm-glossary-index-glossary\">\n    <div class=\"dm-glossary-index__header\">\n        <div class=\"dm-glossary-index__header__alphabet\">\n                                                <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-A\">\n                A            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-B\">\n                B            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-C\">\n                C            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-D\">\n                D            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-E\">\n                E            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-F\">\n                F            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-G\">\n                G            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-H\">\n                H            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-I\">\n                I            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-J\">\n                J            <\/a>\n                                                <span>\n                K            <\/span>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-L\">\n                L            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-M\">\n                M            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-N\">\n                N            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-O\">\n                O            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-P\">\n                P            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-Q\">\n                Q            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-R\">\n                R            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-S\">\n                S            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-T\">\n                T            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-U\">\n                U            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-V\">\n                V            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-W\">\n                W            <\/a>\n                                                <span>\n                X            <\/span>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-Y\">\n                Y            <\/a>\n                                                            <a href=\"https:\/\/bidbalance.com\/es\/glosario\/#letter-Z\">\n                Z            <\/a>\n                                <\/div>\n    <\/div>\n        <div class=\"dm-glossary-index__content\">\n        <ul class=\"dm-glossary-index__content__terms\">\n                        <div id=\"letter-A\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    A                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/acquisition\/\">\n                            Acquisition                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-agencies\/\">\n                            Ad Agencies                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-blocking\/\">\n                            Ad blocking                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-call\/\">\n                            Ad call                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-creative\/\">\n                            Ad Creative                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-exchange\/\">\n                            Ad exchange                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-fraud\/\">\n                            Ad Fraud                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-fraud-detection\/\">\n                            Ad Fraud Detection                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-impression\/\">\n                            Ad Impression                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-inventory\/\">\n                            Ad Inventory                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-inventory-forecasting\/\">\n                            Ad Inventory Forecasting                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-load\/\">\n                            Ad Load                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-mediation\/\">\n                            Ad Mediation                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-network\/\">\n                            Ad network                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-pod\/\">\n                            Ad pod                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-podding\/\">\n                            Ad Podding                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-rotation\/\">\n                            Ad Rotation                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-server\/\">\n                            Ad Server                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-serving\/\">\n                            Ad Serving                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-slot\/\">\n                            Ad Slot                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-stack\/\">\n                            Ad Stack                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-supported-streaming-video-asvod\/\">\n                            Ad Supported streaming video (ASVOD)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-tag\/\">\n                            Ad tag                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-targeting\/\">\n                            Ad targeting                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-unit\/\">\n                            Ad Unit                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ad-verification\/\">\n                            Ad verification                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/adchoices\/\">\n                            AdChoices                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/adchoices-icon\/\">\n                            AdChoices Icon                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/addressable-tv\/\">\n                            Addressable TV                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/adops\/\">\n                            AdOps                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ads-cert\/\">\n                            Ads.cert                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ads-txt\/\">\n                            Ads.txt                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/adtech\/\">\n                            AdTech                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/adtech-platform\/\">\n                            AdTech platform                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/advanced-targeting-data\/\">\n                            Advanced targeting data                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/advertiser\/\">\n                            Advertiser                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/advertiser-id\/\">\n                            Advertiser ID                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/advertising-agency\/\">\n                            Advertising agency                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/affiliate-advertising\/\">\n                            Affiliate Advertising                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/affiliate-marketing\/\">\n                            Affiliate Marketing                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/agency-trading-desk\/\">\n                            Agency Trading Desk                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/aggregated-event-measurement\/\">\n                            Aggregated Event Measurement                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/algorithmic-buying\/\">\n                            Algorithmic Buying                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/analytics-dashboard\/\">\n                            Analytics Dashboard                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/analytics-suite\/\">\n                            Analytics suite                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/application-programming-interface-api\/\">\n                            Application Programming Interface (API)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/attribution\/\">\n                            Attribution                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/attribution-modeling\/\">\n                            Attribution Modeling                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/attribution-window\/\">\n                            Attribution Window                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/auction\/\">\n                            Auction                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/auction-dynamics\/\">\n                            Auction Dynamics                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/audience-buying\/\">\n                            Audience buying                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/audience-extension\/\">\n                            Audience Extension                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/audience-insights\/\">\n                            Audience Insights                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/audience-segment\/\">\n                            Audience segment                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/audience-segmentation\/\">\n                            Audience Segmentation                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/automated-guaranteed\/\">\n                            Automated Guaranteed                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/automated-media-buying\/\">\n                            Automated media buying                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/automatic-content-recognition-acr\/\">\n                            Automatic content recognition (ACR)                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-B\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    B                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/backfill\/\">\n                            Backfill                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/banner-ad\/\">\n                            Banner ad                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/beacon\/\">\n                            Beacon                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/behavioral-data\/\">\n                            Behavioral data                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/behavioral-targeting\/\">\n                            Behavioral Targeting                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/bid-floor\/\">\n                            Bid Floor                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/bid-landscape\/\">\n                            Bid Landscape                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/bid-request\/\">\n                            Bid request                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/bid-shading\/\">\n                            Bid Shading                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/bidder\/\">\n                            Bidder                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/bidding-strategy\/\">\n                            Bidding strategy                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/big-data\/\">\n                            Big data                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/blacklist\/\">\n                            Blacklist                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/bot-fraud\/\">\n                            Bot Fraud                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/brand\/\">\n                            Brand                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/brand-advertising\/\">\n                            Brand advertising                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/brand-awareness\/\">\n                            Brand Awareness                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/brand-lift\/\">\n                            Brand Lift                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/brand-safety\/\">\n                            Brand Safety                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/broadcast-addressable-tv\/\">\n                            Broadcast addressable TV                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/broadcast-tv\/\">\n                            Broadcast TV                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/budget-pacing\/\">\n                            Budget Pacing                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-C\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    C                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cache-busting\/\">\n                            Cache Busting                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/call-to-action-cta\/\">\n                            Call to Action (CTA)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/campaign-management\/\">\n                            Campaign Management                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/clean-room\/\">\n                            Clean Room                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/clean-room-analytics\/\">\n                            Clean Room Analytics                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/click-fraud\/\">\n                            Click Fraud                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/click-through-conversion\/\">\n                            Click-through Conversion                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/click-through-rate-ctr\/\">\n                            Click-through Rate (CTR)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cohort-analysis\/\">\n                            Cohort Analysis                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cohort-based-targeting\/\">\n                            Cohort-Based Targeting                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/connected-id\/\">\n                            Connected ID                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/consent-management-framework-tcf\/\">\n                            Consent Management Framework (TCF)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/consent-management-platform-cmp\/\">\n                            Consent Management Platform (CMP)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/consent-string\/\">\n                            Consent String                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/consent-string-api\/\">\n                            Consent String API                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/contextual-ai\/\">\n                            Contextual AI                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/contextual-intelligence\/\">\n                            Contextual Intelligence                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/contextual-signals\/\">\n                            Contextual Signals                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/conversion-lift\/\">\n                            Conversion Lift                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/conversion-pixel\/\">\n                            Conversion Pixel                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cookie\/\">\n                            Cookie                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cookie-syncing\/\">\n                            Cookie syncing                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cost-per-acquisition-cpa\/\">\n                            Cost Per Acquisition (CPA)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cost-per-click-cpc\/\">\n                            Cost Per Click (CPC)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cost-per-completed-view-cpcv\/\">\n                            Cost per completed view (CPCV)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cost-per-engagement-cpe\/\">\n                            Cost Per Engagement (CPE)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cost-per-install-cpi\/\">\n                            Cost per Install (CPI)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cost-per-mille-cpm\/\">\n                            Cost Per Mille (CPM)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cost-per-mille-viewable-impressions-vcpm\/\">\n                            Cost per mille viewable impressions (vCPM)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cost-plus\/\">\n                            Cost Plus                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/creative\/\">\n                            Creative                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/creative-optimization\/\">\n                            Creative Optimization                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/creative-tag\/\">\n                            Creative tag                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cross-context-targeting\/\">\n                            Cross-context targeting                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cross-device\/\">\n                            Cross-device                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cross-device-attribution\/\">\n                            Cross-device attribution                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cross-device-identity-resolution\/\">\n                            Cross-device Identity Resolution                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/cross-device-tracking\/\">\n                            Cross-Device Tracking                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/customer-data-platform-cdp\/\">\n                            Customer Data Platform (CDP)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/customer-insights-analysis-software\/\">\n                            Customer insights\/analysis software                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/customer-journey\/\">\n                            Customer Journey                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/customer-relationship-management-crm-software\/\">\n                            Customer relationship management (CRM) software                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/customer-data-platform-cdp-2\/\">\n                            Customer-data platform (CDP)                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-D\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    D                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/daisy-chain\/\">\n                            Daisy chain                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-activation\/\">\n                            Data Activation                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-broker\/\">\n                            Data broker                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-clean-room\/\">\n                            Data Clean Room                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-clean-room-collaboration\/\">\n                            Data Clean Room Collaboration                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-clean-room-partner\/\">\n                            Data Clean Room Partner                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-collaboration-platform\/\">\n                            Data Collaboration Platform                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-enrichment\/\">\n                            Data Enrichment                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-lake\/\">\n                            Data Lake                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-management-platform-dmp\/\">\n                            Data Management Platform (DMP)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-minimization\/\">\n                            Data Minimization                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-onboarding\/\">\n                            Data onboarding                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-privacy\/\">\n                            Data Privacy                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-privacy-compliance\/\">\n                            Data Privacy Compliance                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-provider\/\">\n                            Data provider                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-sovereignty\/\">\n                            Data Sovereignty                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-usage-policy\/\">\n                            Data usage policy                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/data-management-platform-dmp-2\/\">\n                            Data-management platform (DMP)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/day-part\/\">\n                            Day part                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/dco-dynamic-creative-optimization\/\">\n                            DCO (Dynamic Creative Optimization)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/dealid\/\">\n                            DealID                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/decisioning\/\">\n                            Decisioning                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/deduplication\/\">\n                            Deduplication                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/default-creative\/\">\n                            Default creative                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/default-tag\/\">\n                            Default tag                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/demand\/\">\n                            Demand                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/demand-path-optimization\/\">\n                            Demand Path Optimization                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/demand-side-platform-dsp\/\">\n                            Demand Side Platform (DSP)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/demographic-data\/\">\n                            Demographic data                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/deterministic-data\/\">\n                            Deterministic data                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/deterministic-matching\/\">\n                            Deterministic matching                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/device-fingerprinting\/\">\n                            Device fingerprinting                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/device-graph\/\">\n                            Device Graph                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/device-graphs\/\">\n                            Device graphs                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/differential-privacy\/\">\n                            Differential Privacy                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/digital-advertising\/\">\n                            Digital advertising                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/digital-advertising-alliance-daa\/\">\n                            Digital Advertising Alliance (DAA)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/digital-advertising-software\/\">\n                            Digital advertising software                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/digital-marketing\/\">\n                            Digital marketing                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/digital-media\/\">\n                            Digital media                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/digital-out-of-home-dooh\/\">\n                            Digital Out-of-Home (DOOH)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/direct-marketing-association-dma\/\">\n                            Direct Marketing Association (DMA)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/direct-response\/\">\n                            Direct response                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/display-ad-networks\/\">\n                            Display Ad Networks                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/display-advertising\/\">\n                            Display advertising                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/dma\/\">\n                            DMA                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/dma-oba-compliance\/\">\n                            DMA OBA compliance                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/dynamic-creative\/\">\n                            Dynamic creative                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/dynamic-creative-optimization-dco\/\">\n                            Dynamic Creative Optimization (DCO)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/dynamic-pricing\/\">\n                            Dynamic pricing                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-E\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    E                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ecpa\/\">\n                            eCPA                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ecpc\/\">\n                            eCPC                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ecpm\/\">\n                            eCPM                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/edge-computing\/\">\n                            Edge Computing                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/edge-dsp\/\">\n                            Edge DSP                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/email-marketing-software\/\">\n                            Email marketing software                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/encrypted-signals\/\">\n                            Encrypted Signals                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/engagement-metrics\/\">\n                            Engagement metrics                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/engagement-rate\/\">\n                            Engagement Rate                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/event-level-data\/\">\n                            Event-Level Data                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/exchange\/\">\n                            Exchange                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/expandable-ad\/\">\n                            Expandable Ad                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-F\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    F                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/federated-learning\/\">\n                            Federated Learning                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/federated-learning-of-cohorts-floc\/\">\n                            Federated Learning of Cohorts (FLoC)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/fill-rate\/\">\n                            Fill rate                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/first-look\/\">\n                            First Look                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/first-party-data\/\">\n                            First Party Data                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/first-price-auction\/\">\n                            First Price Auction                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/first-touch\/\">\n                            First touch                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/first-party-cookie\/\">\n                            First-party cookie                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/first-party-identity\/\">\n                            First-party Identity                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/first-price-auctions\/\">\n                            First-price auctions                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/flight\/\">\n                            Flight                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/floor-optimizations\/\">\n                            Floor optimizations                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/floor-price\/\">\n                            Floor Price                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/fraud-detection\/\">\n                            Fraud Detection                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/frequency-capping\/\">\n                            Frequency capping                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/full-episode-player-fep\/\">\n                            Full episode player (FEP)                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-G\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    G                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/general-data-protection-regulation-gdpr\/\">\n                            General Data Protection Regulation (GDPR)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/geo-targeting-zoning\/\">\n                            Geo-targeting (zoning)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/google-ppid-publisher-provided-identifier\/\">\n                            Google PPID (Publisher Provided Identifier)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/guaranteed-buy\/\">\n                            Guaranteed buy                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-H\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    H                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/hard-floor-price\/\">\n                            Hard-floor price                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/header-bidding\/\">\n                            Header Bidding                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/header-bidding-wrapper\/\">\n                            Header Bidding Wrapper                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/household-data\/\">\n                            Household data                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-I\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    I                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/id-resolution-graph\/\">\n                            ID Resolution Graph                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/identity-graph\/\">\n                            Identity Graph                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/identity-resolution\/\">\n                            Identity Resolution                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/identity-resolution-platform\/\">\n                            Identity Resolution Platform                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/impression\/\">\n                            Impression                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/impression-share\/\">\n                            Impression Share                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/impression-tracking\/\">\n                            Impression Tracking                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/in-app-advertising\/\">\n                            In-App Advertising                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/in-banner-video\/\">\n                            In-banner video                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/in-house-programmatic\/\">\n                            In-house programmatic                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/in-stream-ads\/\">\n                            In-Stream Ads                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/in-stream-video\/\">\n                            In-Stream Video                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/incrementality\/\">\n                            Incrementality                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/instance\/\">\n                            Instance                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/intelligent-tracking-prevention-itp\/\">\n                            Intelligent tracking prevention (ITP)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/interactive-advertising-bureau-iab\/\">\n                            Interactive Advertising Bureau (IAB)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/internet-advertising-bureau-iab\/\">\n                            Internet Advertising Bureau (IAB)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/internet-tv\/\">\n                            Internet TV                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/interstitial-ad\/\">\n                            Interstitial Ad                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/inventory\/\">\n                            Inventory                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/inventory-management\/\">\n                            Inventory Management                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/inventory-quality\/\">\n                            Inventory Quality                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-J\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    J                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/json\/\">\n                            JSON                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-L\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    L                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/landing-page\/\">\n                            Landing page                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/last-click\/\">\n                            Last click                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/last-view\/\">\n                            Last view                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/life-time-value-ltv\/\">\n                            Life Time Value (LTV)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/lift\/\">\n                            Lift                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/linear-tv\/\">\n                            Linear TV                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/live-streaming\/\">\n                            Live streaming                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/long-form-video\/\">\n                            Long-form video                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/long-tail\/\">\n                            Long-tail                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/look-alike-modeling\/\">\n                            Look-alike modeling                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/lookalike-audience\/\">\n                            Lookalike Audience                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/lookback-window\/\">\n                            Lookback Window                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-M\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    M                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/machine-learning\/\">\n                            Machine Learning                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/machine-learning-optimization\/\">\n                            Machine Learning Optimization                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/madtech\/\">\n                            MadTech                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/manual-media-buying\/\">\n                            Manual media-buying                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/marketer\/\">\n                            Marketer                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/marketing-analytics\/\">\n                            Marketing analytics                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/marketplaces\/\">\n                            Marketplaces                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/martech\/\">\n                            MarTech                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/media-activation\/\">\n                            Media activation                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/media-buying\/\">\n                            Media buying                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/media-mix-modeling\/\">\n                            Media Mix Modeling                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/media-plan\/\">\n                            Media Plan                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/media-planning\/\">\n                            Media Planning                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/mediated-ad-network\/\">\n                            Mediated ad network                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/mediation\/\">\n                            Mediation                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/metadata\/\">\n                            Metadata                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/mobile\/\">\n                            Mobile                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/mobile-ad-sizes\/\">\n                            Mobile Ad Sizes                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/mobile-advertising\/\">\n                            Mobile Advertising                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/mobile-advertising-id-maid\/\">\n                            Mobile Advertising ID (MAID)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/mobile-device-id\/\">\n                            Mobile device ID                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/mobile-retargeting\/\">\n                            Mobile Retargeting                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/mraid-mobile-rich-media-ad-interface-definitions\/\">\n                            MRAID (mobile rich media ad interface definitions)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/multi-channel-campaign\/\">\n                            Multi-channel Campaign                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/multi-touch-attribution\/\">\n                            Multi-touch Attribution                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-N\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    N                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/nai\/\">\n                            NAI                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/native-advertising\/\">\n                            Native advertising                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/native-inventory\/\">\n                            Native Inventory                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/network\/\">\n                            Network                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/nonexclusive-inventory\/\">\n                            Nonexclusive inventory                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-O\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    O                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/oo-owned-and-operated\/\">\n                            O&#038;O (Owned and Operated)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/omni-channel\/\">\n                            Omni-channel                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/on-device-processing\/\">\n                            On-Device Processing                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/online-advertising\/\">\n                            Online advertising                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/open-auction\/\">\n                            Open Auction                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/open-exchange\/\">\n                            Open Exchange                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/openrtb\/\">\n                            OpenRTB                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/openrtb-open-real-time-bidding\/\">\n                            OpenRTB (Open Real-Time Bidding)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/opt-in\/\">\n                            Opt-in                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/opt-in-opt-out\/\">\n                            Opt-in \/ Opt-out                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/opt-out\/\">\n                            Opt-out                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/optimization\/\">\n                            Optimization                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ott-over-the-top\/\">\n                            OTT (Over The Top)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ott-advertising\/\">\n                            OTT advertising                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/outstream-advertising\/\">\n                            Outstream Advertising                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/outstream-video\/\">\n                            Outstream Video                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/over-the-top-ott\/\">\n                            Over-the-Top (OTT)                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-P\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    P                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/pacing\/\">\n                            Pacing                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/paid-media-or-paid-advertising\/\">\n                            Paid media or paid advertising                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/partner-integrations\/\">\n                            Partner Integrations                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/passback\/\">\n                            Passback                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/personally-identifiable-information-pii\/\">\n                            Personally identifiable information (PII)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/php-session-id\/\">\n                            PHP session ID                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/piggyback\/\">\n                            Piggyback                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/piggybacking\/\">\n                            Piggybacking                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/pixel\/\">\n                            Pixel                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/pixel-tracking\/\">\n                            Pixel Tracking                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/placement\/\">\n                            Placement                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/pop-under\/\">\n                            Pop-Under                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/pop-up-ad\/\">\n                            Pop-up ad                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/post-click-engagement\/\">\n                            Post-click engagement                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/post-cookie-identity-solutions\/\">\n                            Post-cookie Identity Solutions                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ppc-pay-per-click\/\">\n                            PPC (Pay Per Click)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/predictive-audiences\/\">\n                            Predictive Audiences                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/premium-inventory\/\">\n                            Premium inventory                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/privacy-budget\/\">\n                            Privacy Budget                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/privacy-compliance\/\">\n                            Privacy Compliance                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/privacy-enhancing-technologies-pets\/\">\n                            Privacy Enhancing Technologies (PETs)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/privacy-sandbox\/\">\n                            Privacy Sandbox                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/privacy-sandbox-apis\/\">\n                            Privacy Sandbox APIs                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/privacy-first-data-strategy\/\">\n                            Privacy-first Data Strategy                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/privacy-first-measurement\/\">\n                            Privacy-first Measurement                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/privacy-preserving-identity\/\">\n                            Privacy-preserving Identity                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/private-auction\/\">\n                            Private Auction                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/private-marketplace\/\">\n                            Private marketplace                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/private-marketplace-pmp\/\">\n                            Private Marketplace (PMP)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/probabilistic-data\/\">\n                            Probabilistic Data                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/probabilistic-matching\/\">\n                            Probabilistic matching                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/programmatic-advertising\/\">\n                            Programmatic Advertising                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/programmatic-approach\/\">\n                            Programmatic Approach                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/programmatic-buying\/\">\n                            Programmatic buying                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/programmatic-direct\/\">\n                            Programmatic direct                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/programmatic-guaranteed\/\">\n                            Programmatic Guaranteed                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/programmatic-linear\/\">\n                            Programmatic Linear                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/programmatic-software\/\">\n                            Programmatic software                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/programmatic-tv\/\">\n                            Programmatic TV                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/programmatic-video\/\">\n                            Programmatic video                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/public-relations-pr-software\/\">\n                            Public relations (PR) software                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/publisher\/\">\n                            Publisher                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/publisher-direct\/\">\n                            Publisher Direct                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-Q\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    Q                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/query-string\/\">\n                            Query string                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-R\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    R                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/raw-data\/\">\n                            Raw data                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/reach\/\">\n                            Reach                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/real-time-analytics\/\">\n                            Real-time Analytics                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/real-time-bidding-rtb\/\">\n                            Real-time bidding (RTB)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/real-time-optimization\/\">\n                            Real-time Optimization                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/recency-capping\/\">\n                            Recency capping                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/remarketing\/\">\n                            Remarketing                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/remnant-inventory\/\">\n                            Remnant inventory                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/reporting\/\">\n                            Reporting                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/request\/\">\n                            Request                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/retargeting\/\">\n                            Retargeting                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/retargeting-window\/\">\n                            Retargeting Window                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/return-on-investment-roi\/\">\n                            Return on investment (ROI)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/revenue-share\/\">\n                            Revenue Share                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/rich-media-ads\/\">\n                            Rich Media Ads                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/roadblock\/\">\n                            Roadblock                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/roi-return-on-investment\/\">\n                            ROI (Return on Investment)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/rotating-creative\/\">\n                            Rotating Creative                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/run-on-exchange-roe\/\">\n                            Run on exchange (ROE)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/run-on-network-ron\/\">\n                            Run on network (RON)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/run-on-site-ros\/\">\n                            Run on site (ROS)                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-S\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    S                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/sales-funnel\/\">\n                            Sales Funnel                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/search-advertising\/\">\n                            Search Advertising                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/search-engine-optimization-seo-software\/\">\n                            Search Engine Optimization (SEO) software                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/second-party-data\/\">\n                            Second Party Data                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/second-screen\/\">\n                            Second Screen                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/second-party-data-2\/\">\n                            Second-party data                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/second-price-auction\/\">\n                            Second-price auction                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/secure-signal-transmission\/\">\n                            Secure Signal Transmission                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/segment\/\">\n                            Segment                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/segment-pixel\/\">\n                            Segment pixel                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/sell-side-platform-ssp\/\">\n                            Sell-Side Platform (SSP)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/seller-defined-audience\/\">\n                            Seller-defined Audience                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/seller-defined-audiences-sda\/\">\n                            Seller-Defined Audiences (SDA)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/seller-defined-context\/\">\n                            Seller-Defined Context                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/semantic-targeting\/\">\n                            Semantic targeting                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/server-to-server-bidding\/\">\n                            Server-to-server bidding                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/session-stitching\/\">\n                            Session Stitching                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/shopper-marketing\/\">\n                            Shopper marketing                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/short-form-video\/\">\n                            Short-form video                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/site-fraud\/\">\n                            Site fraud                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/skan-skadnetwork\/\">\n                            SKAN (SKAdNetwork)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/skin-creative\/\">\n                            Skin Creative                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/smart-tv\/\">\n                            Smart TV                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/social-media-advertising\/\">\n                            Social Media Advertising                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/social-media-management-software-smms\/\">\n                            Social Media management software (SMMS)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/soft-floor-price\/\">\n                            Soft-floor price                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/streaming-device\/\">\n                            Streaming device                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/subscription-video-on-demand-svod\/\">\n                            Subscription video on demand (SVOD)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/supply-chain-fraud\/\">\n                            Supply Chain Fraud                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/supply-chain-transparency\/\">\n                            Supply Chain Transparency                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/supply-path-optimization-spo\/\">\n                            Supply Path Optimization (SPO)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/supply-side-platform-ssp\/\">\n                            Supply Side Platform (SSP)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/supply-side-header-bidding\/\">\n                            Supply-side Header Bidding                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/synthetic-audiences\/\">\n                            Synthetic Audiences                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-T\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    T                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/tag-container\/\">\n                            Tag container                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/tag-injection\/\">\n                            Tag Injection                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/tag-management-system-tms\/\">\n                            Tag Management System (TMS)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/tag-stuffing\/\">\n                            Tag stuffing                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/targeting\/\">\n                            Targeting                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/taxonomy\/\">\n                            Taxonomy                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/tech-tax\/\">\n                            Tech Tax                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/technology-providers\/\">\n                            Technology providers                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/third-party-cookie\/\">\n                            Third-party cookie                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/third-party-data\/\">\n                            Third-party data                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/time-decay-attribution\/\">\n                            Time Decay Attribution                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/time-on-site\/\">\n                            Time on Site                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/timestamp\/\">\n                            Timestamp                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/topics-api\/\">\n                            Topics API                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/total-addressable-market-tam\/\">\n                            Total Addressable Market (TAM)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/tracking-pixel\/\">\n                            Tracking Pixel                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/trading-desk\/\">\n                            Trading Desk                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/traffic-quality\/\">\n                            Traffic Quality                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/transparency\/\">\n                            Transparency                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/trustworthy-inventory\/\">\n                            Trustworthy Inventory                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-U\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    U                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/ugc-user-generated-content\/\">\n                            UGC (User Generated Content)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/unicast-tv\/\">\n                            Unicast TV                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/unified-id\/\">\n                            Unified ID                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/unique-reach\/\">\n                            Unique Reach                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/unique-user-id\/\">\n                            Unique user ID                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/unique-user-identifier-uuid\/\">\n                            Unique user identifier (UUID)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/uniques\/\">\n                            Uniques                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/universal-id\/\">\n                            Universal ID                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/universal-pixel\/\">\n                            Universal Pixel                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/user\/\">\n                            User                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/user-acquisition\/\">\n                            User acquisition                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/user-agent\/\">\n                            User Agent                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/user-data\/\">\n                            User data                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/user-data-store\/\">\n                            User data store                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/user-id-mapping\/\">\n                            User ID mapping                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/user-profile\/\">\n                            User profile                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/user-sync-pixel\/\">\n                            User sync pixel                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-V\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    V                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/vast-video-ad-serving-template\/\">\n                            VAST (Video Ad Serving Template)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/vcpm-viewable-cost-per-mille\/\">\n                            vCPM (Viewable Cost Per Mille)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/vendor\/\">\n                            Vendor                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/video-ad-completion-rate\/\">\n                            Video Ad Completion Rate                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/video-advertising\/\">\n                            Video Advertising                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/video-completion-rate-vcr\/\">\n                            Video Completion Rate (VCR)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/video-multiple-ad-playlist-vmap\/\">\n                            Video Multiple Ad Playlist (VMAP)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/video-on-demand-vod\/\">\n                            Video on Demand (VOD)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/video-player-ad-interface-definition-vpaid\/\">\n                            Video Player Ad Interface Definition (VPAID)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/video-quartiles\/\">\n                            Video quartiles                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/view-through-conversion\/\">\n                            View-through conversion                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/view-through-rate-vtr\/\">\n                            View-through Rate (VTR)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/viewability\/\">\n                            Viewability                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/viewability-rate\/\">\n                            Viewability Rate                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/virtual-private-network-vpn\/\">\n                            Virtual Private Network (VPN)                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/vpaid-video-player-ad-interface-definition\/\">\n                            VPAID (Video Player Ad Interface Definition)                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-W\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    W                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/walled-garden\/\">\n                            Walled Garden                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/waterfalling\/\">\n                            Waterfalling                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/white-label-dsp\/\">\n                            White Label DSP                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/whitelist\/\">\n                            Whitelist                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/win-rate\/\">\n                            Win rate                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-Y\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    Y                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/yield\/\">\n                            Yield                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/yield-optimization\/\">\n                            Yield optimization                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                        <div id=\"letter-Z\" class=\"dm-glossary-index__content__terms__letter-section\">\n                <h3 class=\"dm-glossary-index__content__terms__letter-section__title\">\n                    Z                <\/h3>\n                <ul>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/zero-party-data\/\">\n                            Zero-party data                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/zip-file\/\">\n                            Zip file                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/zombie-traffic\/\">\n                            Zombie traffic                        <\/a>\n                    <\/li>\n                                        <li class=\"dm-glossary-index__content__terms__letter-section__term\">\n                        <a href=\"https:\/\/bidbalance.com\/es\/glosario\/zoned-targeting\/\">\n                            Zoned targeting                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n                    <\/ul>\n    <\/div>\n    <\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4051","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/pages\/4051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/comments?post=4051"}],"version-history":[{"count":5,"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/pages\/4051\/revisions"}],"predecessor-version":[{"id":4980,"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/pages\/4051\/revisions\/4980"}],"wp:attachment":[{"href":"https:\/\/bidbalance.com\/es\/wp-json\/wp\/v2\/media?parent=4051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}