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Explore our latest blog entry: Why omnichannel is the game-changer your programmatic advertising strategy needs

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Discover the latest trends from the hand of our specialists in each of the legs of digital marketing so you can have a 360 vision. Do not miss anything! Keep up to date with the latest news with BidBalance’s blog.

Why omnichannel is the game-changer your programmatic advertising strategy needs
What is omnichannel in programmatic advertising and why is it so important? We live in a digital age, where we are constantly connected to each other...
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The basics...  Zero to 3rd party data. 
Until a few years ago, marketing and data looked like two different worlds. Creativity, originality, brand reputation and value or consumer emotions ...
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Creative Chronicles: Stories of Innovation in Programmatic Advertising
The success of programmatic advertising isn’t just about the technology that automates ad buying and placement—it's also about the creative innov...
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From Traditional to Digital: Adapting Channel Strategies in a Programmatic World
In today's fast-paced digital landscape, the way companies reach their audiences has evolved drastically. The evolution from traditional to digital a...
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5 Best Practices for Planning Your Programmatic Campaigns
So how can you drive programmatic success for your business? Here are five tips. In the digital age, programmatic campaigns have become an ess...
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Measurement in Programmatic Advertising: Essential KPIs and Tools for Optimizing Campaigns
Today, measurement in programmatic advertising has become essential for brands aiming to optimize their campaigns and reach their target audience eff...
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5 AdTech terms you need to know
In the world of digital advertising, staying ahead of the curve means understanding the constantly evolving landscape of Adtech (advertising techno...
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A Journey Through the History of Programmatic Advertising
In the ever-evolving landscape of digital marketing, one innovation has transformed the way brands connect with their audience: programmatic ...
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State of Programmatic: Latest Trends and Insights
In a constantly evolving field such as digital advertising in general and programmatic advertising in particular, it’s necessary to kee...
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