NEWS

Explore our latest blog entry: 5 AdTech terms you need to know.

Display

Display campaigns use visual elements like banners and images to increase brand visibility. They are effective for building awareness, conveying brand messages, and maintaining a consistent online presence.

Awareness
Brand visibility
Consistency
Online presence
Visual impact
Video

Video campaigns leverage the power of sight, sound, and motion. They are impactful for storytelling, showcasing products or services, and creating emotional connections with the audience.

Brand exposure
Emotional connection
Engagment
Multimedia
Storytelling
Audio

Audio campaigns, delivered through programmatic channels, target users through platforms like streaming services and podcasts. They are ideal for brand reinforcement, especially when paired with memorable jingles or messaging.

Auditory engagement
Brand reinforcement
Podcast advertising
Sonic branding
Streaming services
Native

Native advertising seamlessly blends into the platform’s content, providing a non-disruptive user experience. These campaigns are effective in conveying brand messages in a format that matches the surrounding content.

In-context
Non-disruptive
Relevant content
Seamless integration
User experience
DOOH

DOOH campaigns extend a brand’s reach beyond online channels to physical spaces like digital billboards. They are impactful for reaching audiences in high-traffic areas and enhancing brand visibility in the real world.

Brand exposure
Digital billboards
High-traffic areas
Physical spaces
Real-world visibility
DCOs

DCOs personalize ad content in real-time based on user behavior, ensuring a tailored and relevant message. This dynamic approach enhances user engagement and reinforces the brand’s relevance.

Dynamic approach
Real-time personalization
Relevance
Tailored messages
User behavior
Gamified Creatives

Gamified campaigns use interactive and entertaining elements to engage users. They are effective for enhancing user interaction, increasing brand recall, and creating a positive association with the brand.

Brand recall
Entertaining
Interactive
Positive association
User engagement
Skins

SKINs refer to branded overlays or backgrounds on websites or apps. They offer a visually immersive experience, ensuring that users associate the brand with a particular environment or theme.

Brand association
Brand overlays
Online environment
Theming
Visual immersion
In-Game Advertising

In-game advertising places brand messages within video games. It provides a unique opportunity to reach a highly engaged audience and align the brand with gaming culture.

Brand integration
Gaming culture
Highly engaged audience
Immersive
Interactive experience
VR

VR campaigns immerse users in a virtual environment. Brands can use VR to create memorable and interactive experiences, fostering a deeper connection with their audience.

Brand connection
Immersive experience
Interaction
Memorable
Virtual environment
Interactive Creatives

Interactive campaigns encourage users to engage directly with ad content. They are effective for capturing attention, increasing user involvement, and conveying brand messages in an interactive manner.

Attention-grabbing
Direct involvement
Engagment
Interactive
User interaction
Special Actions On&Off

Special actions involve unique and customized initiatives both online and offline. These can include exclusive events, partnerships, or promotions that create a buzz around the brand, fostering a sense of exclusivity.

Buzz creation
Exclusive events
Exclusivity
Partnerships
Promotions

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