Why omnichannel is the game-changer your programmatic advertising strategy needs

What is omnichannel in programmatic advertising and why is it so important? We live in a digital age, where we are constantly connected to each other through different devices, such as mobile and TV. As consumers, we are used to interacting with different brands anytime, anywhere.

How can your brand penetrate the everyday life of your customers? This is where the phenomenon of omnichannel in programmatic advertising comes into play.

Basically, omnichannel allows your brand to be present and consistent wherever users interact with it. It doesn’t matter if users are browsing a newspaper, watching videos on YouTube, checking their email or walking down the street. The idea is that the brand message is the same and connected everywhere.

Omnichannel in programmatic: the key points

Let’s take a look at the keys to the application of omnichannel in programmatic advertising:

Create a consistent experience

Have you ever seen a brand advert in a digital newspaper or on social media and then, when you go to their website, it looks like it’s a completely different company or has different values? That’s what omnichannel avoids. With it, you ensure that no matter where or how your customers come across your brand, the experience will be the same and it will make sense.

Personalise messages

If you know how and where your customers are interacting with you, you can make your messages much more relevant to them. It’s as if you’re speaking directly to them, rather than sending a generic message to everyone. This makes your advertising not only more interesting, but also more likely to work.

Performance and flexibility

With programmatic advertising, you can adjust your campaigns on the fly, so if something isn’t working, you can change it quickly, or conversely, if you’ve found a strength, you can give it more weight.  When you apply this to an omnichannel strategy, you ensure that you are always making the most of every opportunity to engage with your customers.

Better use of your budget

Omnichannel isn’t just good for your customers, it’s also good for your wallet. By sending the right message at the right time, you have a better chance of converting those ads into actual sales. That means you’ll spend your budget more efficiently and get better results.

In short, omnichannel is essential if you want your brand to truly connect with your customers in this digital world. It’s not just a good idea, it’s a necessity if you want your advertising to be effective and your brand to rise above the competition in users’ minds.

At BidBalance, we know how to make omnichannel work for you. We have the tools and experience to help you connect with your customers wherever they are. If you’re ready to take your advertising to the next level, let’s talk.