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Explore our latest blog entry: What is programmatic audio advertising and why should you care?

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Discover the latest trends from the hand of our specialists in each of the legs of digital marketing so you can have a 360 vision. Do not miss anything! Keep up to date with the latest news with BidBalance’s blog.

Programmatic ads for travel brands: What, Why and How
In today’s hyper-digital world, standing out as a travel brand isn’t easy. With people bombarded by options, promotions and dream destinations ev...
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The future of voice search in programmatic ads
Beyond the click — toward a more conversational programmatic era Voice interaction isn’t just a tech trend anymore — it’s become part of e...
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What is programmatic audio advertising and why should you care?
Audio advertising isn’t new. For decades, brands have been present on radio to reach their audiences. But today the landscape has changed: now we a...
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How AI enhances programmatic ad targeting
Currently we are in a digital context where Artificial Intelligence is transforming many aspects and Programmatic advertising is not left out of them...
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The Future of Programmatic: Emerging Technologies and Strategies
The programmatic advertising landscape is facing a significant transformation. New technologies and evolving consumer behaviors are changing the way ...
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Data Clean Rooms and their transformation of Programmatic Advertising
In today’s digital advertising landscape, data is the most valuable asset. Companies are constantly striving to optimize their campaigns and improv...
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What does a programmatic trading desk do?
Recently, the term “programmatic trading” has been gaining momentum in the digital marketing arena. But what exactly is it? Simply put, a program...
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The Role of Programmatic in Omnichannel Marketing Strategies
In the current digital and data-driven marketing landscape, omnichannel strategies have emerged as a critical tool for creating seamless customer...
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The Role of Contextual Targeting in Programmatic Campaigns
In the dynamic world of digital marketing, programmatic campaigns have transformed the way brands reach their audiences efficiently and effectively. ...
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