GLOSSARY View-through Rate (VTR) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Porcentaje de usuarios que vieron un anuncio completo o una parte significativa sin hacer clic. Back to index Related concepts VAST (Video Ad Serving Template)vCPM (Viewable Cost Per Mille)VendorVideo Ad Completion RateVideo AdvertisingVideo Completion Rate (VCR)Video Multiple Ad Playlist (VMAP)Video on Demand (VOD)