Glosario

Glosario de programática

Términos, argots y cientos de palabras. Todo lo que necesitas saber para entender cómo digitalizamos tu proyecto de publicidad programática.

A
B
C
D
E
F
G
H
I
J
M
N
O
P
Q
R
S
T
U
V
W
Y
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B

Backfill (Inventario Remanente)

Bannner (Banner Ad)

Beacon (Baliza bluetooth)

Bid request (Solicitud de Puja)

Bidder

Big Data

Blacklist

Bot de fraude

Brand Safety

C

Campaña

CDN (Content-delivery network)

Clic

Click Log (Registro de Clics)

Click URL

Consumer insights (Insights sobre el consumidor)

Contenedor de tags (Container Tags)

Contenido Recomendado

Conversión

Conversion funnel (Funnel de conversion)

Conversion rate / Ratio de conversión (CVR)

Cookie

Cost Plus

Coste por acción (CPA) / coste por acción efectivo (eCPA)

Coste por clic (CPC) / efectiva coste por clic (CPC)

Coste por instalación (CPI)

Coste por mille (CPM) / coste por mille impresiones (eCPM)

Coste por mille impresiones visibles (vCPM)

Coste por visualización completada (CPVC)

Creative tag (Tag de creatividad)

Creatividad

Cross-device

Cross-device attribution (Atribución Cross-Device)

CSV (Comma Separated values )

CTR (Click-through rate/Ratio de clicado)

Customer insights/analysis software

Customer relationship management (CRM) software

Customer-data platform (CDP)

E

eCPA

eCPC

eCPM

Email marketing software

Engagement metrics / Métricas de interacción de usuario

Exchange

Expandable Ad / Anuncio Expandible

F

Fill rate

First Look

First Party Data

First touch

First-party cookie

First-price auctions

Floor optimizations (Optimizaciones suelo)

Floor Price (Precio Suelo)

Frequency capping (capping de frecuencias)

Full episode player (FEP)

G

General Data-Protection Regulation (GDPR)

Geo-targeting (también zoning o geolocalización)

Guaranteed buy (Compra garantizada)

H

Hard-floor price (Precio Suelo Rígido)

Header bidding (HB)

Household data (Datos Hogar)

I

In-App Advertising (Publicidad In-app)

In-Banner Video (IBV)

In-house programmatic (Programática In-house)

In-Stream Video

Instance

Intelligent tracking prevention (ITP)

Interactive Advertising Bureau (IAB)

Internet TV (Televisión online)

Interstitial Ad (Intersticial)

Inventario

J

JSON

M

MadTech

Manual media-buying (Compra de Medios Manual)

Marketer

Marketing analytics (Analítica de marketing)

MarTech

Media activation (Activación de medios)

Media buying (Compra de medios)

Media Plan (Plan de medios)

Mediated ad network (Ad network mediada)

Mediation (Mediación)

Metadata

Mobile (Móvil)

Mobile Advertising (Publicidad Móvil o Mobile)

Mobile device ID

MRAID (mobile rich media ad interface definitions)

N

NAI

Native advertising (Publicidad Nativa)

Network (Red)

Non-exclusive inventory (Inventario no exclusivo)

O

O&O

Open RTB

Optimización

OTT

OTT advertising

Outstream Advertising (Publicidad Outstream)

Q

Query string

R

Raw data

Reach

Real-time bidding (RTB)

Recency capping

Remnant inventory

Reporting

Request

Retargeting

Return on investment (ROI)

Rich Media

Rotating Creative

Run on exchange (ROE)

Run on network (RON)

Run on site (ROS)

S

Search Advertising

Search Engine Optimization (SEO) software

Second Party Data

Second-price auction

Segment

Segment pixel

Semantic targeting

Shopper marketing

Short-form video

Site fraud

Skin Creative

Smart TV

Social Media Advertising

Social Media management software (SMMS)

Soft-floor price

Streaming device

Subscription video on demand (SVOD)

Supply-side platform (SSP)

T

Tag container

Tag-management system (TMS)

Targeting

Taxonomy

Tech Tax

Technology providers

Third-party cookie

Third-party data

Timestamp

Trading Desk

Transparency

U

UGC

Unicast TV

Unique user ID

Unique user identifier (UUID)

Uniques

User

User acquisition

User Agent

User data

User data store

User ID mapping

User profile

User Sync pixel

V

VAST (video ad-serving template)

vCPM

Vendor

Video Advertising

Video Multiple Ad Playlist (VMAP)

Video on demand (VOD)

Video quartiles

Viewability

VMAP (Video Multiple Ad Playlist)

VPAID (Video Player Ad Interface Definition)

W

Walled gardens

Waterfalling

Whitelist

Win rate

Y

Yield

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¿Qué es Omni-channel (Omni-canal)?

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