Adrian Parra

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The future of voice search in programmatic ads
Beyond the click — toward a more conversational programmatic era Voice interaction isn’t just a tech trend anymore — it’s become part of e...
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El futuro de la búsquedas por voz en la publicidad programática
Más allá del clic — hacia una era programática más conversacional La interacción por voz ya no es solo una tendencia tecnológica: se ha co...
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What does a programmatic trading desk do?
Recently, the term “programmatic trading” has been gaining momentum in the digital marketing arena. But what exactly is it? Simply put, a program...
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Why omnichannel is the game-changer your programmatic advertising strategy needs
What is omnichannel in programmatic advertising and why is it so important? We live in a digital age, where we are constantly connected to each other...
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