La publicidad en audio no es nueva. Durante décadas, las marcas han estado presentes en la radio para llegar a sus audiencias. Pero hoy el panorama ...
Debunking the myths about programmatic advertising
Programmatic advertising is something that has always existed among us, but nowadays it has the visibility it deserves thanks to its importance in br...
Measurement in Programmatic Advertising: Essential KPIs and Tools for Optimizing Campaigns
Today, measurement in programmatic advertising has become essential for brands aiming to optimize their campaigns and reach their target audience eff...