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Explore our latest blog entry: The Future of Programmatic: Emerging Technologies and Strategies

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Discover the latest trends from the hand of our specialists in each of the legs of digital marketing so you can have a 360 vision. Do not miss anything! Keep up to date with the latest news with BidBalance’s blog.

What does a programmatic trading desk do?
Recently, the term “programmatic trading” has been gaining momentum in the digital marketing arena. But what exactly is it? Simply put, a program...
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Mastering Programmatic: A Step-by-Step Guide
Programmatic advertising is revolutionizing the way digital marketing is executed, automating the buying and selling of advertising sales in real tim...
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Debunking the myths about programmatic advertising
Programmatic advertising is something that has always existed among us, but nowadays it has the visibility it deserves thanks to its importance in br...
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5 AdTech terms you need to know
In the world of digital advertising, staying ahead of the curve means understanding the constantly evolving landscape of Adtech (advertising techno...
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