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Discover the latest trends from the hand of our specialists in each of the legs of digital marketing so you can have a 360 vision. Do not miss anything! Keep up to date with the latest news with BidBalance’s blog.

The Role of Programmatic in Omnichannel Marketing Strategies
In the current digital and data-driven marketing landscape, omnichannel strategies have emerged as a critical tool for creating seamless customer...
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The Role of Contextual Targeting in Programmatic Campaigns
In the dynamic world of digital marketing, programmatic campaigns have transformed the way brands reach their audiences efficiently and effectively. ...
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Mastering Programmatic: A Step-by-Step Guide
Programmatic advertising is revolutionizing the way digital marketing is executed, automating the buying and selling of advertising sales in real tim...
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Debunking the myths about programmatic advertising
Programmatic advertising is something that has always existed among us, but nowadays it has the visibility it deserves thanks to its importance in br...
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Why omnichannel is the game-changer your programmatic advertising strategy needs
What is omnichannel in programmatic advertising and why is it so important? We live in a digital age, where we are constantly connected to each other...
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The basics...  Zero to 3rd party data. 
Until a few years ago, marketing and data looked like two different worlds. Creativity, originality, brand reputation and value or consumer emotions ...
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Creative Chronicles: Stories of Innovation in Programmatic Advertising
The success of programmatic advertising isn’t just about the technology that automates ad buying and placement—it's also about the creative innov...
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From Traditional to Digital: Adapting Channel Strategies in a Programmatic World
In today's fast-paced digital landscape, the way companies reach their audiences has evolved drastically. The evolution from traditional to digital a...
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5 Best Practices for Planning Your Programmatic Campaigns
So how can you drive programmatic success for your business? Here are five tips. In the digital age, programmatic campaigns have become an ess...
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