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Explore our latest blog entry: The Future of Programmatic: Emerging Technologies and Strategies

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Discover the latest trends from the hand of our specialists in each of the legs of digital marketing so you can have a 360 vision. Do not miss anything! Keep up to date with the latest news with BidBalance’s blog.

The Future of Programmatic: Emerging Technologies and Strategies
The programmatic advertising landscape is facing a significant transformation. New technologies and evolving consumer behaviors are changing the way ...
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Data Clean Rooms and their transformation of Programmatic Advertising
In today’s digital advertising landscape, data is the most valuable asset. Companies are constantly striving to optimize their campaigns and improv...
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What does a programmatic trading desk do?
Recently, the term “programmatic trading” has been gaining momentum in the digital marketing arena. But what exactly is it? Simply put, a program...
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The Role of Programmatic in Omnichannel Marketing Strategies
In the current digital and data-driven marketing landscape, omnichannel strategies have emerged as a critical tool for creating seamless customer...
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The Role of Contextual Targeting in Programmatic Campaigns
In the dynamic world of digital marketing, programmatic campaigns have transformed the way brands reach their audiences efficiently and effectively. ...
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Mastering Programmatic: A Step-by-Step Guide
Programmatic advertising is revolutionizing the way digital marketing is executed, automating the buying and selling of advertising sales in real tim...
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Debunking the myths about programmatic advertising
Programmatic advertising is something that has always existed among us, but nowadays it has the visibility it deserves thanks to its importance in br...
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Why omnichannel is the game-changer your programmatic advertising strategy needs
What is omnichannel in programmatic advertising and why is it so important? We live in a digital age, where we are constantly connected to each other...
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The basics...  Zero to 3rd party data. 
Until a few years ago, marketing and data looked like two different worlds. Creativity, originality, brand reputation and value or consumer emotions ...
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