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Discover the latest trends from the hand of our specialists in each of the legs of digital marketing so you can have a 360 vision. Do not miss anything! Keep up to date with the latest news with BidBalance’s blog.

Measurement in Programmatic Advertising: Essential KPIs and Tools for Optimizing Campaigns
Today, measurement in programmatic advertising has become essential for brands aiming to optimize their campaigns and reach their target audience eff...
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5 AdTech terms you need to know
In the world of digital advertising, staying ahead of the curve means understanding the constantly evolving landscape of Adtech (advertising techno...
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A Journey Through the History of Programmatic Advertising
In the ever-evolving landscape of digital marketing, one innovation has transformed the way brands connect with their audience: programmatic ...
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State of Programmatic: Latest Trends and Insights
In a constantly evolving field such as digital advertising in general and programmatic advertising in particular, it’s necessary to kee...
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