GLOSSARY Call to Action (CTA) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Element in an ad that invites the user to take a specific action. Back to index Related concepts Cache BustingCampaign ManagementClean RoomClean Room AnalyticsClick FraudClick-through ConversionClick-through Rate (CTR)Cohort Analysis
