GLOSSARY Click-through Rate (CTR) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Percentage of users who click on an ad compared to the total who viewed it (Click-Through Rate). Back to index Related concepts Cache BustingCall to Action (CTA)Campaign ManagementClean RoomClean Room AnalyticsClick FraudClick-through ConversionCohort Analysis