GLOSSARY Consent String A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Standardized code (used in IAB’s TCF) that carries information about user consent given. Back to index Related concepts Cache BustingCall to Action (CTA)Campaign ManagementClean RoomClean Room AnalyticsClick FraudClick-through ConversionClick-through Rate (CTR)