GLOSSARY Contextual Signals A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Indicators derived from content and environment where an ad is shown, used to improve targeting without personal data. Back to index Related concepts Cache BustingCall to Action (CTA)Campaign ManagementClean RoomClean Room AnalyticsClick FraudClick-through ConversionClick-through Rate (CTR)