GLOSSARY Cost Per Click (CPC) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Cost paid by an advertiser for each click received on their ad. Back to index Related concepts Cache BustingCall to Action (CTA)Campaign ManagementClean RoomClean Room AnalyticsClick FraudClick-through ConversionClick-through Rate (CTR)