GLOSSARY Customer Data Platform (CDP) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Platform that centralizes and unifies customer data to improve targeting and personalization. Back to index Related concepts Cache BustingCall to Action (CTA)Campaign ManagementClean RoomClean Room AnalyticsClick FraudClick-through ConversionClick-through Rate (CTR)
