GLOSSARY Customer relationship management (CRM) software A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Tool to manage relationships, interactions, and data of current and potential customers. Back to index Related concepts Cache BustingCall to Action (CTA)Campaign ManagementClean RoomClean Room AnalyticsClick FraudClick-through ConversionClick-through Rate (CTR)