GLOSSARY First-party Identity A B C D E F G H I J K L M N O P Q R S T U V W X Y Z First-party identifiers owned by a publisher or advertiser that do not rely on third parties to recognize users. Back to index Related concepts Federated LearningFederated Learning of Cohorts (FLoC)Fill rateFirst LookFirst Party DataFirst Price AuctionFirst touchFirst-party cookie
