GLOSSARY Omni-channel A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Marketing strategy integrating multiple communication and sales channels for seamless user experience. Back to index Related concepts O&O (Owned and Operated)On-Device ProcessingOnline advertisingOpen AuctionOpen ExchangeOpenRTBOpenRTB (Open Real-Time Bidding)Opt-in