GLOSSARY O&O (Owned and Operated) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Inventory or digital property directly controlled by publisher or brand. Back to index Related concepts Omni-channelOn-Device ProcessingOnline advertisingOpen AuctionOpen ExchangeOpenRTBOpenRTB (Open Real-Time Bidding)Opt-in
