GLOSSARY Open Exchange A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Open marketplace for buying and selling ad inventory in real time. Back to index Related concepts O&O (Owned and Operated)Omni-channelOn-Device ProcessingOnline advertisingOpen AuctionOpenRTBOpenRTB (Open Real-Time Bidding)Opt-in
