GLOSSARY OpenRTB A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Open standardized protocol for real-time programmatic buying and selling. Back to index Related concepts O&O (Owned and Operated)Omni-channelOn-Device ProcessingOnline advertisingOpen AuctionOpen ExchangeOpenRTB (Open Real-Time Bidding)Opt-in
