GLOSSARY OTT advertising A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Advertising served within OTT platforms (Netflix, Hulu, Disney+, etc.). Back to index Related concepts O&O (Owned and Operated)Omni-channelOn-Device ProcessingOnline advertisingOpen AuctionOpen ExchangeOpenRTBOpenRTB (Open Real-Time Bidding)