GLOSSARY Outstream Advertising A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Video ad format appearing outside video players, e.g., in articles or content feeds. Back to index Related concepts O&O (Owned and Operated)Omni-channelOn-Device ProcessingOnline advertisingOpen AuctionOpen ExchangeOpenRTBOpenRTB (Open Real-Time Bidding)