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GLOSSARY

Run on network (RON)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Strategy selling inventory via ad network instead of programmatic platforms.

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Related concepts

  • Raw data
  • Reach
  • Real-time Analytics
  • Real-time bidding (RTB)
  • Real-time Optimization
  • Recency capping
  • Remarketing
  • Remnant inventory

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  • Special Actions On&Off
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