GLOSSARY Video Ad Completion Rate A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Percentage of times a video ad is played in full. Back to index Related concepts VAST (Video Ad Serving Template)vCPM (Viewable Cost Per Mille)VendorVideo AdvertisingVideo Completion Rate (VCR)Video Multiple Ad Playlist (VMAP)Video on Demand (VOD)Video Player Ad Interface Definition (VPAID)