GLOSSARY View-through conversion A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Conversion attributed to an ad the user viewed but did not click, then completed desired action. Back to index Related concepts VAST (Video Ad Serving Template)vCPM (Viewable Cost Per Mille)VendorVideo Ad Completion RateVideo AdvertisingVideo Completion Rate (VCR)Video Multiple Ad Playlist (VMAP)Video on Demand (VOD)
