Cuadernos Rubio
Cuaderos Rubio is a Valencia-based publishing house founded in 1956 by Ramón Rubio, with more than 325 million copies sold throughout its history. Today, the brand sells over 500 products directly through its online store, with 24-hour delivery, both to individual customers and professionals, including bookshops, schools and stationery stores.
THE CHALLENGE
Cuadernos Rubio faced a highly competitive summer context, where educational, entertainment and retail brands were all competing for families’ attention. In a season marked by advertising saturation and lower predisposition towards learning, the brand needed to stand out with a message that felt relevant, timely and distinctive.
The challenge was not only to generate visibility, but to clearly communicate what makes Cuadernos Rubio a trusted educational choice during the summer months. The campaign had to reinforce the brand’s value proposition and differentiate its products from the many alternatives available in the market.
At the same time, the objective was strongly performance-driven: to increase online sales and improve digital efficiency. This meant attracting qualified users, encouraging interaction with the brand and converting attention into measurable results across digital platforms.
THE APPROACH
To respond to this challenge, we designed a short, high-impact digital campaign based on three key pillars: gamified creatives, activation in premium digital environments and precise segmentation.
The gamified formats encouraged users to interact with the brand in a more playful and memorable way, connecting naturally with the educational spirit of Cuadernos Rubio and the summer context.
Premium placements helped maximise visibility and reinforce brand trust, while precise segmentation ensured that the campaign reached the right audiences at the right moment, improving both engagement and efficiency.
THE RESULT
The strategy proved its effectiveness with strong results: sales increased by +27% year-on-year, supported by a 4% CTR thanks to the gamified creatives, 5 million impressions that strengthened brand presence, and a 90% reduction in CPC compared to 2024, driven by precise segmentation and highly engaging formats.
+27%
Sales during the campaign
+5M
Creative views
-90%
Cost per click
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