GLOSSARY Seller-Defined Audiences (SDA) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Initiative where publishers define their own audience segments activated in programmatic. Back to index Related concepts Sales FunnelSearch AdvertisingSearch Engine Optimization (SEO) softwareSecond Party DataSecond ScreenSecond-party dataSecond-price auctionSecure Signal Transmission
