GLOSSARY Server-to-server bidding A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Method where bidding happens server-to-server, reducing latency and costs. Back to index Related concepts Sales FunnelSearch AdvertisingSearch Engine Optimization (SEO) softwareSecond Party DataSecond ScreenSecond-party dataSecond-price auctionSecure Signal Transmission