GLOSSARY SKAN (SKAdNetwork) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Apple’s measurement framework for app install attribution without exposing personal data. Back to index Related concepts Sales FunnelSearch AdvertisingSearch Engine Optimization (SEO) softwareSecond Party DataSecond ScreenSecond-party dataSecond-price auctionSecure Signal Transmission