GLOSSARY Supply Path Optimization (SPO) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Strategy to optimize programmatic inventory buying path, reducing intermediaries and improving transparency and costs. Back to index Related concepts Sales FunnelSearch AdvertisingSearch Engine Optimization (SEO) softwareSecond Party DataSecond ScreenSecond-party dataSecond-price auctionSecure Signal Transmission
