HISPANITAS
Hispanitas is a Spanish footwear and fashion brand with more than 25 years of experience, renowned for its craftsmanship and its ability to combine contemporary design with exceptional comfort. With a strong presence in Spain and international markets including France, Portugal, Germany, Italy and Greece, the brand competes in a highly demanding industry characterised by strong seasonality and intense competition.
Its value proposition combines a distinctive brand identity with premium-quality products, while continuously engaging an increasingly discerning digital consumer in a footwear and fashion market saturated with visual stimuli.
The Challenge: Turning Attention into Sales
Hispanitas needed to strengthen its brand presence in the Spanish market during the most commercially relevant periods, without losing its identity in an environment dominated by standard display formats.
The challenge was not simply to drive traffic, but to do so through advertising formats capable of conveying the brand’s premium positioning and standing out in the highly competitive footwear sector, where conventional display advertising often delivers limited attention and brand impact.
At the same time, the strategy had to strike the right balance between proven, cost-efficient formats and new high-impact solutions that had yet to be tested by the brand, with the potential to deliver meaningful differentiation during key moments of the commercial calendar.
360º Strategy
At BidBalance, we designed a 360° strategy that combined multiple formats, platforms and channels to support Hispanitas during its most commercially relevant periods, strengthening the brand’s presence at every stage of the customer journey.
Interactive Creative remained the cornerstone of the media strategy, transforming advertising into a gamified experience that captured users’ attention in a more engaging way while delivering significantly greater cost efficiency than standard display formats.
To further amplify campaign performance, we introduced the Skin format as a new high-impact solution for the final campaign push. This allowed us to test its ability to increase brand visibility and deliver incremental impact alongside the already proven performance of Interactive Creative.
The Results
By combining proven and high-impact formats, Hispanitas consistently outperformed industry benchmarks, validating Skin as a premium branding format while reinforcing Interactive Creative as a highly efficient driver of attention and engagement..
+11%
Sales
+4,3%
Engagement
99%
VTR
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